OUR STORY
You can be dressed badly,
but you cannot
smell bad.
That was the rule I created as a teenager.
Being dressed badly won’t hurt others, but smelling bad will choke the room.
01
Finding deodorant became complicated
The rule became harder to follow when I ditched all the regular cosmetics after I learned about the toxicity of ingredients.
Hormonal disruptors, bioaccumulating chemicals affecting the body in yet unknown ways. Suddenly, my headaches were gone, my psoriasis was controllable, and weight loss was much easier.
But dealing with body scent became a struggle.
02
So I started making my own
It’s hard to find a substitute for deodorant that has clean ingredients and truly keeps you odor-free. That lack pushed me to research and experiment with deodorant formulas on my own.
The comments from my family and friends about its efficacy pushed me to test my formula on more people. The feedback was amzing: after using the deodorant for a few days, people reported staying odor-free even on days when they forgot to apply it.
03
And the brand was born
And the brand was born. Be True to yourself, your origin, and your biology, and Go Pure with what you put on your skin
Be True to yourself, your origin, and your biology.
Go Pure with what you put on your skin
- Founder, Be True. Go Pure.
Which direction the brand will be developed?
There’s a whole world beneath your nose – a world you can’t see but still fills a room. We want to uncover that world fully and make it visible.
We are starting humbly, with one product. But from this one product, we strive for high quality and we constantly raise our bar to provide the best and safest product to you.
If you want to follow us on our journey of discovery, follow us on social media or sign up for newsletter below.